B2B medical product discovery and enquiry system
Kinmed
Information architecture, UI/UX, engineering, CMS and B2B enquiry-system delivery
Context
A medical supplier needed buyers to explore a large product range without forcing a consumer checkout model onto a B2B sales process.
Objective
Help procurement buyers understand the offer, collect relevant products and send a qualified multi-item enquiry.
Fatbunny solution
We designed a cart-like Quote List that lets buyers add products while preserving the context required for a B2B sales conversation.
Key public experience
- Industry and product navigation
- Compliance-oriented public content
- Cart-like multi-product enquiry
Delivered systems
- Custom website
- CMS
- B2B enquiry funnel
- Email system
Connected operations
- Structured product catalogue
- Add to Quote and Quote List flow
- Qualified enquiry and sales handoff
System flow
How the public experience moves toward a useful business action.
- 01
Browse
Buyers move through products, applications and industry solutions.
- 02
Collect
Relevant products are added to a persistent Quote List.
- 03
Qualify
The enquiry captures product and buyer context together.
- 04
Handoff
The request enters an email-supported sales follow-up process.
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